Open lecture on the discipline “Creating own business”
On April 5, the Department of Financial Management hosted an open lecture by Associate Professor Olga Sych on the topic: “Marketing plan of a business project” for third-year students studying the discipline “Creating own business”.
The lecture covered the essence and elements of marketing, the structure of the marketing plan, analysis of modern marketing strategies. Students watched a video that highlighted the basic principles of marketing, got acquainted with successful examples of marketing strategies by well-known companies in Ukraine and around...