The educational manual “Information technologies in business. Part 2”

The educational manual “Information technologies in business. Part 2”, prepared by the scientific and pedagogical team of the Department of Digital Economy and Business Analytics of the Faculty of Finance and Business Management under the general editorship of the Head of the Department, Doctor of Economics, Professor Iryna SHEVCHUK.

Інформаційні технології в бізнесі : навч. посібник / І. Б. Шевчук, А. В. Задорожна, О. М. Васьків  та ін. ; за заг. ред. І. Б. Шевчук. – Львів : Вид-во ЛНУ імені Івана Франка, 2024. – Ч. 2. – 366 с.

ISBN 978-617-10-0840-3

The team of authors:

• Doctor of Economics, Prof. I. B. Shevchuk (Foreword, Chapter 1. Basics of object-oriented thinking);
• Senior lecturer V.Yu. Sytnyk (Chapter 2. Software versioning technologies);
• Candidate of Economic Sciences, Assoc. A. I. Starukh (Chapter 3. Software testing technologies);
• Candidate of Economic Sciences, Assoc. Yu. A. Stadnyk (Chapter 4. SEO and WEB analytics);
• Senior lecturer O. M. Vaskiv (Chapter 5. HR technologies and HR analytics);
• Candidate of physical and mathematical sciences, Assoc. A. V. Zadorozhna (Chapter 6. Information technologies in business communications).

The study guide contains materials for teaching individual topics of educational disciplines of professional and practical training of higher education students who are studying under the educational and professional program “Information Technologies in Business”. The authors in a concise form reveal a wide range of issues related to understanding the essence of the role of information technologies in the formation, development and management of business processes. In particular, such issues as object-oriented thinking, SEO and WEB analytics, the basics of software testing, software versioning technologies, HR technologies and HR analytics, information technologies in business communications are revealed. Each section consists of questions for self-control, test tasks, a list of used and recommended literature.

For students studying in the educational and professional program “Information technologies in business” specialty 051 “Economics” field of knowledge 05 “Social and behavioral sciences”, students of advanced training courses for scientific and pedagogical workers, students of other specialties, graduate students, representatives of public organizations and of business, mastering the application of information technologies for the organization and development of business in its various forms.

Many thanks to the reviewers of the study guide: Dr. Econ. Sciences, Prof. A. V. Cherep (Zaporizhsky National University); Dr. Econ. Sciences, Prof. A. A. Antokhovu (Y. Fedkovich Chernivtsi National University); Dr. Tech. Sciences, Prof. B. V. Durnyak (Ukrainian Academy of Printing).