Financial Marketing

Type: For the choice of university

Department: department of financial management




SemesterAmount of hoursLecturerGroup(s)
632Associate Professor Zavalnytska N. B.УФФ-31с, УФФ-32с
632Associate Professor Zavalnytska N. B.УФФ-33с, УФФ-34с


SemesterAmount of hoursGroupTeacher(s)
616УФФ-31сAssociate Professor Zavalnytska N. B.
УФФ-32сAssociate Professor Zavalnytska N. B.
УФФ-33сAssociate Professor Zavalnytska N. B.
УФФ-34сAssociate Professor Zavalnytska N. B.

Course description

The subject of the discipline “Financial Marketing” is a set of forms and methods of marketing management of the financial market, as well as the study and satisfaction of consumer needs as priority market participants.

The purpose of the discipline “Financial Marketing” – the formation of a system of knowledge in the field of marketing support for the development of the financial services market in order to provide favorable conditions for financial institutions and organizations and proper and complete satisfaction of consumer demands in financial products and services.

The objectives of the discipline “Financial Marketing” are to disclose and acquire knowledge about the nature and features of the application of financial marketing; ability to apply in practice the basic functions of financial marketing; understanding the role and place of marketing activities in the modern financial business environment and in the market economy in general; disclosure of theoretical and practical main components of the complex of financial marketing; formation in students of the theoretical and methodological base necessary for the subsequent mastering of practice of use of tools of financial marketing.


Програма навчальної дисципліни “Фінансовий маркетинг”

Робоча програма навчальної дисципліни “Фінансовий маркетинг”


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