Financial Marketing

Тип: На вибір ВУЗу

Кафедра: department of financial management

Навчальний план

СеместрКредитиЗвітність
64Залік

Лекції

СеместрК-сть годинЛекторГрупа(и)
632доцент Zavalnytska N. B.УФФ-31с, УФФ-32с
632доцент Zavalnytska N. B.УФФ-33с, УФФ-34с

Практичні

СеместрК-сть годинГрупаВикладач(і)
616УФФ-31сдоцент Zavalnytska N. B.
УФФ-32сдоцент Zavalnytska N. B.
УФФ-33сдоцент Zavalnytska N. B.
УФФ-34сдоцент Zavalnytska N. B.

Опис курсу

The subject of the discipline “Financial Marketing” is a set of forms and methods of marketing management of the financial market, as well as the study and satisfaction of consumer needs as priority market participants.

The purpose of the discipline “Financial Marketing” – the formation of a system of knowledge in the field of marketing support for the development of the financial services market in order to provide favorable conditions for financial institutions and organizations and proper and complete satisfaction of consumer demands in financial products and services.

The objectives of the discipline “Financial Marketing” are to disclose and acquire knowledge about the nature and features of the application of financial marketing; ability to apply in practice the basic functions of financial marketing; understanding the role and place of marketing activities in the modern financial business environment and in the market economy in general; disclosure of theoretical and practical main components of the complex of financial marketing; formation in students of the theoretical and methodological base necessary for the subsequent mastering of practice of use of tools of financial marketing.

Матеріали

Програма навчальної дисципліни “Фінансовий маркетинг”

Робоча програма навчальної дисципліни “Фінансовий маркетинг”

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