Competitive Business Monitoring

Type: For the student's choice

Department: department of digital economics and business analytics

Curriculum

SemesterCreditsReporting
103Setoff

Lectures

SemesterAmount of hoursLecturerGroup(s)
1016Associate Professor Starukh A. I.УФЕМ-51с

Practical

SemesterAmount of hoursGroupTeacher(s)
1016УФЕМ-51сAssociate Professor Starukh A. I.

Course description

In the current conditions of globalization of the world economy and the strengthening of trends in economic competition, the rate of finding the most optimal and effective methods of doing business is constantly increasing. As a result, the search for and further identification of the best management solutions in various areas of business, as well as their use in personal practice – competitive business monitoring – is becoming increasingly important for successful operation and development of enterprises in different market segments and widely used in developing measures and its entry into new markets, both domestic and international.

All this is a stable foundation for advanced study of the course “Competitive monitoring of business”, as it is a necessity of the present time, especially for the contingent of information technology professionals for business.

The subject of the discipline “Competitive monitoring of business” is a set of principles, methods and tools for management and use in the field of benchmarking.

The subject of the discipline “Competitive Business Monitoring” is studying and mastering the basic concepts, principles and types of monitoring, as well as practical principles of using competitive monitoring to improve business by analyzing competitors and adapting the best examples of its organization.

The goal of studying the discipline “Competitive monitoring of business” is

  • to help students to carry out a comparative analysis of competing firms, to analyze their “strengths” and “weaknesses”;
  • to use a variety of online services to identify competitors, monitor and analyze their activities on the basis of collected and systematized information about them from social media (blogs, social networks, forums) based on the systematic provisions of the theory of benchmarking and competitive monitoring in business;
  • to develop the knowledge and skills needed to solve problems using a personal computer and modern software;
  • to form theoretical and practical knowledge about the methodology of benchmarking, features of its application for improvement and effective promotion of business on the Internet.

The objectives of the discipline “Competitive monitoring of business” are:

  • studying of the basic provisions, concepts and categories related to the functioning of benchmarking;
  • formation of a set of interrelated competencies in the search field and implementation of best practices in the company’s activities;
  • studying of the organization continuous improvement process;
  • studying the research principles of the internal and external environment of the organization, identifying opportunities for improvement, as well as identifying innovations for their implementation to ensure the competitiveness of the company.

The place of the discipline in the structural and logical scheme

The discipline “Competitive Business Monitoring” is interrelated with such disciplines as “Technology of anti-crisis and intellectual business management” and “Tools for measuring and evaluating social and economic processes”.

Requirements for knowledge and skills

a) to know:

  • general concept of competitive business monitoring;
  • goals and objectives of competitive business monitoring;
  • types, kinds and processes of competitive business monitoring;
  • stages of competitive business monitoring;
  • ways to obtain information;
  • features of competitive business monitoring application in different countries;
  • improving and enhancing the efficiency of enterprises using benchmarking.

b) to be able:

  • clearly formulate goals and objectives, based on available information;
  • analyze business processes;
  • analyze the competitive environment;
  • plan and organize the main stages of competitive business monitoring;
  • develop a marketing strategy of the organization, plan and carry out actions aimed at its implementation;
  • to use in practice the information of the organization, obtained from marketing researches and comparative analysis of best practices in management.

Recommended Literature

Basic:

  1. Федорчук Є.Н. Програмування систем штучного інтелекту. Експертнісистеми / Є.Н.Федорчук, Вид-во Львівськоїполітехніки, 2012. – 168 с.
  2. Сердюк В.А. Организация и технология защиты информации : обнаружение и предотвращение информационных атак в автоматизированных системах предприятий : учебное пособие / В. А. Сердюк ; Государственный университет – Высшая школа экономики .— Москва : ГУ ВШЭ, 2011 .— 573 с.
  3. Введение в искусственный интеллект : учебное пособие для вузов / Л. Н. Ясницкий .— 3-е изд., стер .— Москва : Академия, 2010 .— 175 с.
  4. Искусственный интеллект : методическое пособие / Л. Н. Ясницкий, Ф. М. Черепанов .— Москва : БИНОМ. Лаб. знаний, 2012 .— 216 с
  5. Представление знаний в информационной системе. Методы искусственного интеллекта и представления знаний : учебное пособие для вузов / С. С. Сосинская .— Старый Оскол : ТНТ, 2011 .— 215 с.
  6. Баклан І.В. Експертні системи. Курс лекцій /Навчальний посібник. – К.: НАУ, 2012. – 132с.

Additional:

  1. Хандецький В.С. та інщ. Нечітка логіка. Рекомендовано МОН України як навчальний посібник для студентів вищих навчальних закладів, що навчаються за спеціальностями інформаційних напрямів. Дніпропетровськ, 2005, 230 с.
  2. Нечеткие множества и нейронные сети : учебное пособие / Г. Э. Яхъяева ; Интернет-университет информационных технологий .— 2-е изд., испр .— Москва : ИНТУИТ : БИНОМ. Лаб. знаний, 2008 .— 315с
  3. Экспертные системы: Инструментальные средства разработки : учебное пособие для вузов / Л. А. Керов [и др.].— Санкт-Петербург : Политехника, 1996 .— 219 с.
  4. Разработка экспертных систем. Среда CLIPS / А. П. Частиков, Т. А., Гаврилова, Д. Л. Белов .— Санкт-Петербург : БХВ-Петербург, 2003.— 606 с.
  5. Праскурин Г.А. Организационное обеспечение информационной безопасности: курс лекций. – Томск : Изд-во ТУ СУР, Ч. 2, 2005. – 180 с.

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