Studies > Competitive Business Monitoring

Competitive Business Monitoring

Type: For the student's choice

Department: department of digital economics and business analytics

Curriculum

SemesterCreditsReporting
103Setoff

Lectures

SemesterAmount of hoursLecturerGroup(s)
1016Romanych I. B.УФЕМ-51с

Practical

SemesterAmount of hoursGroupTeacher(s)
1016УФЕМ-51сRomanych I. B.

Course description

In today’s conditions of globalization of the world economy and strengthening of the development trends of economic competition, the search for optimal and effective methods of doing business is constantly increasing. Due to this, the search and subsequent identification of the best management solutions in various business areas, as well as their use in personal practice – competitive monitoring – is becoming increasingly relevant for the successful functioning and development of enterprises in various market segments, and is also widely used in the process of developing measures to increase competitiveness enterprise and its entry into new markets of both domestic and international scale. All this is a stable basis for in-depth study of the discipline “Competitive business monitoring”, as it is a necessity today, especially for the contingent of IT specialists for business.

 

The subject of the academic discipline

The subject of the discipline “Competitive business monitoring” is the study and mastery by students of the basic concepts, principles and types of monitoring, as well as the practical principles of using competitive monitoring to improve business by analyzing the activities of competitors and adapting the best examples of its organization.

 

The purpose of the educational discipline

The purpose of studying the discipline “Competitive business monitoring” is to help students perform a comparative analysis of competing firms, analyze their “strengths” and “weaknesses”. Based on the systematically laid out basic provisions of the theory of benchmarking and competitive monitoring in business, use various online services to identify competitors, monitor and analyze their activities based on collected and systematized information about them from social media (blogs, social networks, forums). Formation of knowledge and skills necessary for solving problems using a personal computer and modern software. To form theoretical and practical knowledge regarding benchmarking methodology, features of its application for improvement and effective promotion of business on the Internet.

 

Object of educational discipline

The object of study of the discipline “Competitive business monitoring” is the process of benchmarking at the enterprise, methods and algorithms of benchmarking, the mechanism of benchmarking.

 

Main tasks

The main tasks of the academic discipline “Competitive business monitoring” are: studying the main provisions, concepts and categories related to the functioning of competitive monitoring; formation of a complex of interconnected competencies in the field of search and implementation of best practices in the company’s activities; studying the process of continuous improvement of the organization’s activities; studying the basics of researching the internal and external environment of the organization, identifying opportunities for improvement, as well as identifying innovations for their implementation to ensure the company’s competitiveness.

 

Recommended Literature

Main:

  1. Bublyk M.I., Khimyak M.M., Lieber M.V. Benchmarking as a way of obtaining competitive advantages. Scientific bulletin of NLTU of Ukraine . 2009. Issue ​19.5. P. 136–139.
  2. Dykan V.L., Tokmakova I.V., Ovchinnikova V.O. Economic diagnostics: a textbook. Kharkiv: UkrDUZT , 2022. 284 p.
  3. Dmitriev I.A., Kirchata I.M., Shershenyuk O.M. Competitiveness of the enterprise: a study guide. Kharkiv, 2020. 340 p. ISBN 978-617-7912-52-0.
  4. Ivanov Y.B., Kyzym M.O., Tyshchenko O.M., Ivanova O.Yu., Revenko O.V., Chechetova- Terashvili T.M. Management of enterprise competitiveness: a textbook. Kharkiv: VD “INZHEK”, 2010. 320 p.
  5. Klymenko S.M., Dubrova O.S., Baraban D.O. Management of enterprise competitiveness: a textbook. Kyiv: KNEU, 2006. 527 p.
  6. Leskiv G.Z., Franchuk V.I., Levkiv G.Ya., Gobela V.V. Management of the competitiveness of the enterprise: a study guide. Lviv: Lviv State University of Internal Affairs, 2022. 220 p.
  7. Starukh A.I. Benchmarking and competitive monitoring of business: a synopsis of the lectures of the general university selective academic discipline. Lviv. LNU named after Ivan Franko, 2020. 33 p.
  8. Gryshova I.Yu. , Mityay OV, Gnatyeva TM Competitiveness of agriculture enterprises as the main factor of sustainable development of agricultural sphere . Ukrainian Journal of Applied Economics . 2016. No. 2. P. 25–35.
  9. Gryshova I.Yu. , Shestakovska TL, Glushko OV The economic measurement of convergence of institutional impact he the sustainability of development . Scientific notes of the Institute of Legislation of the Verkhovna Rada of Ukraine . 2017. No. 4. P. 75–80.

Additional:

  1. Vargatyuk M.O. Scientific and conceptual principles of the use of benchmarking in enterprise management. Problems and prospects of economics and management . 2019. No. 2 (18). P. 67–73.
  2. Kovalenko O.V. The essence and features of benchmarking in anti-crisis management of the enterprise. Mechanism of economic regulation . 2009. No. 3. P. 140–145.
  3. V. Kravchenko Possibilities of using benchmarking as a tool to activate enterprise management. Socio-economic problems of the modern period of Ukraine . 2008. Issue ​6(74). – pp. 102–110.
  4. Mazur O.E. Market pricing: a study guide. Kyiv: “Center for Educational Literature”, 2012. 480 p.
  5. Negodenko V., Vargatyuk M., Shcherbata M. Theoretical aspects of defining the essence of the “benchmarking” category. Economic analysis . Ternopil 2019. Vol. 29. No. 1. P. 208-214.
  6. Palekha Yu.I. Information business: a textbook. Kyiv: Lira-K, 2015. 492 p.
  7. Bauer P. What service makes sense? Benchmarking in logistics. Foreign marketing research . No. 1. 2004. – P.12–14.
  8. Bresin S. The practice of benchmarking. Foreign marketing research . No. 1. 2004. P. 7–9.
  9. Bruckhardt W. Benchmarking Key Questions Cycle: Innovative and Competent Value Creation. Foreign marketing research . No. 3. 2005. P. 9–11.
  10. Furey TR Benchmarking is the key to creating a competitive advantage at the stage of market maturity. Foreign marketing research . No. 1. 2002. pp. 7–10.
  11. Krokowski W. Comparison with the best competitors in the world. Benchmarking in supply management. Foreign marketing research . No. 7. 2003. P. 14–16.

INTERNET SITES

  1. Artemenko O.T., Demchenko P.O. Problems of benchmarking in Ukraine. Modern approaches to enterprise management. 2016. URL: http://conf.management.fmm.kpi.ua/proc/article/view/95221
  2. Benchmarking // Wikipedia: the free encyclopedia. URL: https://uk.wikipedia.org/wiki/%D0%91%D0%B5%D0%BD%D1%87%D0%BC%D0%B0%D1%80%D0%BA%D1%96 %D0%BD%D0%B3
  3. Pharmaceutical encyclopedia. Benchmarking. URL: https://www.pharmencyclopedia.com.ua/article/1889/benchmarking
  4. Benchmarking for Nonprofits : How that Measure , Manage , and Improve Performance . URL: https://web.archive.org/web/20090718044658/http://www.fieldstonealliance.org/client/tools_you_can_use/04-26-05_Benchmarking.cfm
  5. Del Giorgio Solfa . Benchmarking en email sector public : aportes y propuestas de implementation para la province de Buenos Aires . Villa Elisa : Industry Consulting Argentina . URL: http://sedici.unlp.edu.ar/bitstream/handle/10915/25886/Documento_completo__.pdf?sequence=1
  6. European commission directorate general for education and culture Leonardo yes Vinci program . Project: ” Improving training through benchmarking”. URL: http://www.anter-net1.com/LdV_Web_site/LdV_Bench_and_Eval_of_Training_Page3.htm
  7. Explanation of benchmarking. URL: http://www.12manage.com/methods_benchmarking.html
  8. The Global Benchmarking Network (GBN). URL: https://www.globalbenchmarking.org

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