Participation of teachers and students of higher education under the ЕPP “Information technologies in business” in the online conference “Messenger marketing: trends and strategies for business”

On April 23, 2024, teachers of the Department of Digital Economy and Business Analytics, Iryna SHEVCHUK and Oksana VASKIV, together with students of higher education under the ЕPP “Information Technologies in Business” were participants in the online conference “Messenger Marketing: Trends and Strategies for Business” from SendPulse!

Experts from the companies Netpeak, Hworknet, Lviv IT Cluster and Promodo and the following spoke at the event:

🔹Chatbots and messenger marketing for non-profit organizations: analysis of 3 cases

🔹 How can a Ukrainian business effectively use Telegram in its digital strategy?

🔹 Usability of chatbots: how to create a bot that is pleasant to communicate with

🔹 Viber mailings: how to boost marketing and increase sales

Conference participants had a unique opportunity to learn more about promotion techniques via Telegram, Viber, Instagram direct, as well as how to use chatbots to optimize communications with customers and increase sales!

All this will allow students of higher education to develop the special competence of the educational program – an understanding of the fundamental theoretical principles of the behavior of individuals and business entities in cyberspace, as well as the ability to identify modern socio-economic challenges, assess the potential and limits of digitization of the economy, justify measures and develop project solutions with improving the effectiveness of business structures in the conditions of digital transformations and ensuring information and digital security.