Participation in the webinar “Marketing in Retail” by Dmytro Tsygankov – Director of Product Development and Own Trademarks of LLC “Silpo-Food”

08.04.2021 | 17:49

On April 8, 2021, 1st year students of the educational program “Finance, Customs and Tax Affairs” together with Associate Professor of Financial Management Kruglyakova VV as part of the study of the discipline “Finance” attended a webinar “Marketing in Retail” by Dmytro Tsygankov – Director of Product Development and Own Trademarks LLC “Silpo-Food”, organized by the Department of Career Development and Business Cooperation of Ivan Franko National University of Lviv.

During the webinar, participants had the opportunity to learn directly about the basics of marketing in retail, change their view on the concept of “Loyalty Program” and get acquainted with the peculiarities of the implementation of digital channels and online commerce.

This event was a useful experience for participants, as direct consumers of goods and services, and for the learning process.