Participation of the head of the Department of Digital Economy and Business Analytics in the online conference “SMM for Business” from the SendPulse Academy

On November 28, 2023, the head of the Department of Digital Economy and Business Analytics, Iryna SHEVCHUK, took part in the online conference “SMM for Business” from the SendPulse Academy.

Conference program:

• SMM trends 2024 (Zoya Lobod, Co-owner of LOBODS digital agency);
• 5 strategies for using chatbots on Instagram for solopreneurs, experts and companies (Anna Melnychuk, Edtech marketer, SendPulse Ambassador);
• Communications in social networks for the promotion of small and medium-sized businesses (Natalia Kuybida, Marketing and Brand Strategist);
• SMM & Business — how to advertise your business in social networks (Diana Shimkiv, Middle SMM Manager at Netpeak Ukraine);
• How to get insights about brand awareness by monitoring social networks (Anna Yanko, Marketing Manager at YouScan);
• AI in influencer marketing: Getting more done and doing less (Andriy Kalashnyk, Influencer Marketer).

The information obtained during the conference will be used during classes with students of the educational program “Information technologies in business” specialty 051 “Economics”, in particular, to improve the author’s course “Business in social networks” and develop activities within the framework of meetings of the student scientific circle of the department.