Participation of teachers of the Department of Digital Economics and Business Analytics in the webinar “Analysis of media activity: how to evaluate the market and competitors”

On November 4, 2021, teachers of the Department of Digital Economics and Business Analytics Iryna Shevchuk, Anna Starukh and Bohdan MP took part in the webinar “Analysis of media activity: how to evaluate the market and competitors.”

The webinar discussed how to effectively analyze market media activity based on the experience of your own brand, key players and competitors.

The main theses of the webinar:

• Why it is important to analyze the market and competitors and how it affects your own development.
• What is Industry Watcher.
• Banking market research.