Guest lecture on: «Marketing Performance Indicators»

On December 7, 2023, a guest lecture on the topic: “Marketing Performance Indicators” was held for students of the 4th year of the educational program “Public Administration and Business Management” at the Faculty of Finance and Business Management of Ivan Franko Lviv National University. The lecture was conducted by business manager Sabina Malinovska. English terminology was used during the lecture, and new technologies used in marketing strategies were highlighted.

The speaker introduced the students to the marketing strategy, in particular they talked about digital marketing. The students also actively discussed with Sabina Malinovska the issue of marketing in their business.