News > Attending the webinar “Chatbots and AI as an integral part of business in 2025” by an associate professor of the Department of Digital Economics and Business Analytics

Attending the webinar “Chatbots and AI as an integral part of business in 2025” by an associate professor of the Department of Digital Economics and Business Analytics

24.03.2025 | 08:01

On Thursday, March 20, 2025, Anna Zadorozhna, Associate Professor of the Department of Digital Economics and Business Analytics, attended the webinar “Chatbots and AI as an integral part of business in 2025” from SendPulse.

The speakers were Alina Boyarchuk, Automation Engineer, OOB and Oleg Fuksh, Software Engineer, OOB.

Key issues discussed at the webinar:

  • Why a chatbot can’t be “set and forget” – the importance of regular monitoring.
  • How to make sure that chatbot responses are always relevant and take into account changes in the business (prices, promotions, new products).

The issues discussed in the webinar are relevant for business, and the demonstrated material is useful when teaching subjects in the Digital Economy specialty.