Participation of Oksana VASKIV and Iryna BORSCHUK in the final event of the year from UGEN – HR Brand Day: The best cases for HR strategy 2025!

On November 27, 2024, Oksana VASKIV and Iryna BORSCHUK, lecturers at the Department of Digital Economics and Business Analytics of the Faculty of Finance and Business Management of the Ivan Franko National University of Lviv, attended the final event of the year from UGEN in an online format – HR Brand Day: The Best Cases for HR Strategy 2025!

During the event, practical solutions from the HR community were proposed, namely cases of UGEN cooperation with leading companies:

MHP: “MHP Agri Future” – a camp for selecting talented students for internships and dual education.

Deloitte: The Big Audit Theory School – a program for improving audit knowledge and preparing for the accounting exam.

ProCredit Bank: – practices for promoting career social networks and achieving goals in HR and employer brand.

The speakers paid special attention to the presentation of the results of a survey of young people on their choice of future employer, conducted by UGEN, a Ukrainian employer brand development agency.

The participation of Oksana Vaskiv and Iryna Borshchuk in the final event of the year from UGEN and the practical solutions of the HR community considered, namely cases of cooperation between a domestic employer brand development agency and leading Ukrainian companies, will be important when teaching the academic disciplines “Labor Market and Employment Policy in the IT Sector”, “Business Processes and HR Analytics” and the training course “HR Manager and Recruiter in an IT Company”.