Students of specialty 051 “Economics” successfully completed their studies at the School of Video and Text Content “About PR”

From March 17 to April 28, 2025, students of the Faculty of Finance and Business Management of the educational program “Information Technologies in Business” Tetyana DIDUKH and Yaroslav KHVOSTYUK successfully completed training at the School of Video and Text Content “About PR”, organized by the Ivan Franko National University of Lviv.

“ProPR” is a project designed to provide participants with two key opportunities: to hear “about PR” from invited famous guest bloggers and SMMers, and also, under the guidance of specialists from the marketing and communication department, to try to “pro-PR” a product in practice in various social networks.

As part of the program, participants mastered such topics as:

• creating a personal brand (storytelling);
• basics of SMM and building communications in social networks;
• developing an SMM strategy;
• working with Twitter, media planning and content calendar;
• conducting communication campaigns;
• basics of PR and influence marketing.

Students will be able to effectively apply the knowledge they have gained in their professional activities, in particular in the fields of economics, marketing and business management in a digital environment.

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