Practical Zoom-seminar on “Interaction of SMM and marketing. What is a strategy? ” within the discipline “Business in social networks”

May 20, 2021 with the participation of students of the university-wide elective course “Business in social networks” (author’s course, Doctor of Economics Iryna Shevchuk) held a scientific-practical seminar at Zoom on the topic “Interaction of SMM and marketing. What is a strategy? ”.

The owner of SMM-agency, marketer and PR showroom ONE: ONE Moroz Khrystyna shared her own practical experience in this field. Arseniy Diskovskyi, who deals with SMM and social networks of the Lviv Organ Hall, is the communication manager and technical moderator of the Ukrainian Live project, took an active part in discussing the issues of forming an effective marketing strategy. In addition, the activity of the participants of the event in the discussion was significant due to the questions in the Zoom-chat, to which everyone received comprehensive answers.

This format of classes contributes to the formation of understanding of students studying in various educational programs, including the OP “Information Technology in Business”, the possibility of applying specific knowledge in practice in the future.