International Scientific and Practical Conference of Higher Education Students and Young Scientists “Economy and Business: New Realities, Technological Trends, Digital Innovations”

On May 5, 2025, the International Scientific and Practical Conference of Higher Education Students and Young Scientists “Economy and Business: New Realities, Technological Trends, Digital Innovations” was held at the Ivan Franko National University of Lviv.

The event was held in a mixed format using the Microsoft Teams platform and brought together participants from 17 higher education institutions of Ukraine, as well as young scientists and students from Poland, the Czech Republic, Slovakia, Hungary and India.

The conference was organized by the Ministry of Education and Science of Ukraine, the Ministry of Finance of Ukraine, the Ivan Franko National University of Lviv, the State Tax University, the Lviv Polytechnic National University, the I. Sikorsky Kyiv Polytechnic Institute, as well as leading Ukrainian and international universities. The aim of the event was to create an open platform for scientific discussions, exchange of experience and presentation of innovative ideas in the field of digital transformation of the economy, business and society.

Representatives of the organizing institutions addressed the participants with a welcoming speech:

Andriy GUKALYUK – First Vice-Rector of the Ivan Franko National University of Lviv,

Olexandra SMIRNOVA – Vice-Rector for Research of the State Tax University,

Andriy STASYSHYN – Dean of the Faculty of Finance and Business Management of the Ivan Franko National University of Lviv,

Nadiya DAVIDENKO – Dean of the Faculty of Finance and Digital Technologies of the State Tax University,

as well as honored guests from Poland, Slovakia and other countries.

The conference program featured topical and diverse reports:

• Yuriy BARYLYAK (Ivan Franko National University of Lviv) – “Digitalization of business processes of postal and logistics companies”
• Vitaly KULBACHENKO (State Tax University) – “Development of a sun tracking system using the Internet of Things”
• Karolina HYSKI (University of Economics in Katowice, Poland) – “Digitalization of Consumer Behavior: an Analysis of Generation Z’s Purchasing Patterns”
• Natalia TRYBUSOVSKA (Leonid Yuzkov Khmelnytskyi University of Management and Law) – “Modern trends in the development of water supply and sewage enterprises: international experience and Ukrainian practice”
• Anastasia SAKSA (State Tax University) – “Main criteria for assessing the quality of web content by Google search engine”
• Ihor DOMANETSKIY (Mykhailo Ostrohradskyi Kremenchuk National University) – “Digital era: the relationship of cybersecurity, socio-economic factors and strategic decisions”
• Yana POMINCHUK (State Tax University) – “Integration of API from job search platforms into personal websites of developers: technical aspects and efficiency”
• Yulia DIDUN (Lviv Polytechnic National University) – “Intelligent system for predicting human longevity using data on quality of life”
• Anton LASCHCHENKO (State Tax University) – “Review of modern trends in software development for e-commerce”
• Sofia TYMCHYSHIN (Ivan Franko National University of Lviv) – “Data visualization and analytics tools of the corporation “Roshen” in the Power BI environment”

The presentations covered the topics of digitalization of logistics, IoT in renewable energy, cybersecurity, analytics, e-commerce, digital consumption, as well as HR technologies and smart solutions. Participants actively participated in the discussions, asked questions and shared practical experience in implementing innovations.

The conference was moderated by Bohdan DEPUTAT, Associate Professor of the Department of Digital Economics and Business Analytics of Ivan Franko National University of Lviv.

In the closing remarks, the organizers thanked all participants for the high scientific level of their presentations, constructive discussions and sincere interest in the topic. It was emphasized that the conference became a powerful intellectual platform for the formation of a professional community of new generation researchers.

All participants will receive electronic certificates.

The organizers sincerely thank everyone who joined the event and look forward to new meetings.

Together we shape the future of the digital economy!

Conference program (download)