Studies > Bank competitiveness management

Bank competitiveness management

Тип: На вибір студента

Кафедра: department of financial technologies and consulting

Навчальний план

СеместрКредитиЗвітність
113Залік

Лекції

СеместрК-сть годинЛекторГрупа(и)
1116доцент Sidelnuk Olena

Практичні

СеместрК-сть годинГрупаВикладач(і)
118доцент Sidelnuk Olena

Опис курсу

The “Bank Competitiveness Management” is an elective course for the “Finance, Banking, Insurance, and Stock Market” specialty (072) and the “Finance, Banking and Insurance” educational program. Taught over three semesters, the course is worth 3 credits (ECTS).

The academic course is designed to provide students with the opportunity to master methods and techniques for managing bank competitiveness. It focuses on the practical application of these skills to make well-informed management decisions in financial markets when developing a competitive strategy.

The primary goal of this course is for students to gain a strong understanding of the theoretical foundations of banking competition and its unique characteristics within the domestic financial market. The course also covers systems for managing a bank’s competitiveness, its key areas, and the skills needed to assess bank competitiveness and build effective competitive strategies.

The main learning objectives are to:

  • Form a clear understanding of the bank’s competitiveness management system.
  • Promote the acquisition of practical skills for independently analyzing the features of competition in the domestic financial market.
  • Explain the essence of and teach how to apply the basic principles and methods for assessing the competitiveness of a bank and the competitive advantages of its banking products.
  • Analyze the pros and cons of using different types of bank development strategies to ensure its competitiveness.

Рекомендована література

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  6. Gasiy O. V., Sokolova A. M., Prokhar N. V. Factors of the competitive environment in the banking sector of Ukraine: regional aspect. Effective Economy. 2021. No. 5. URL: http://www.economy.nayka.com.ua.
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  8. Demko M.Ya., Hryniv N.T. Trends in the development of marketing, sales and communication policies of domestic and foreign banks in the digital economy. Bulletin of the Khmelnytsky National University. 2021. No. 1. P. 12-19.
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  11. Law of Ukraine “On the National Bank of Ukraine” dated 20.05.99 No. 679-XFV, as amended. URL: https://zakon.rada.gov.ua/laws/show/679- 14#Text
  12. Law of Ukraine “On Banks and Banking Activities” dated 07.12.00 No. 2121-III, as amended. URL: https://zakon.rada.gov.ua/laws/show/2121-14#Text
  13. About protection from unfair competition : law of Ukraine : official text : dated 07.06.1996 г236/96-ВР. – Access mode: http://zakon.rada.gov.ua/cgi-bin/laws/main.cgi?nreg=236%2F96-%E2%F0.
  14. About protection economic competition : law of Ukraine : official text : dated 11.01.2001 г2210-III. – Access mode: http://zakon.rada.gov.ua/cgi-bin/laws/main.cgi?nreg=2210-14
  15. : official text : from 12.05.1991 қ1023-XII. – Access mode: http://zakon.rada.gov.ua/cgi-bin/laws/main.cgi?nreg=1023-12 .
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